Client Request
A privately held SEO and digital media company operating within the iGaming sector engaged Consortia to deliver an independent equity valuation as of July 2025. The objective was to support shareholder decision-making and strategic planning during a period of significant industry disruption driven by artificial intelligence.
Project Overview
The company had experienced exceptional growth and profitability between 2023 and 2024, supported by favourable market conditions and scalable SEO operations. However, in 2025 the rapid adoption of AI-driven automation materially altered the economics of the SEO industry, leading to declining demand for traditional services and increased uncertainty around future cash flows.
Our mandate was to assess the company’s fair value while explicitly reflecting these structural changes and heightened risk conditions.
Approach & Methodology
Consortia applied a conservative, fundamentals-driven valuation framework, centred on a Discounted Cash Flow (DCF) analysis.
The model incorporated:
Forward-looking cash-flow projections under conservative revenue and margin assumptions
A heightened discount rate to reflect sector volatility and company-specific risk
A cautious terminal value reflecting long-term structural pressures within the industry
The valuation was prepared in accordance with International Valuation Standards (IVS) and Generally Accepted Valuation Principles (GAVP).
Scope and Execution
Methodology:
Applied a Discounted Cash Flow valuation using unlevered FCFF
Developed a five-year explicit forecast period followed by a terminal value calculated under conservative assumptions
Calculated equity value by adjusting enterprise value for net debt
Deliverables:
A full indicative valuation report prepared in accordance with IVS and GAVP
Detailed financial projections and valuation assumptions
WACC analysis and sensitivity considerations
A clearly defined equity valuation outcome
Delivery Time: completed within approximately two weeks, including review and validation stages
Outcome
The engagement resulted in a clear, independently supported equity valuation of approximately €7.25 million. The final valuation provided the client with a transparent and realistic assessment of the company’s financial position, fully reflecting the impact of AI-driven disruption on future performance.
The report was delivered in a presentation-ready format and is suitable for shareholder discussions, strategic planning, and internal decision-making.